About Us - Yelo HTX

About Yelo Blog

Yelo is a food blog that provides readers with delicious recipes and cooking tips. From classic dishes to innovative new creations, their recipes are easy to follow and use simple ingredients that can be found at home.

What sets Yelo apart is our dedication to quality. We don’t just provide recipes, we also offer detailed instructions on how to prepare each dish perfectly. We understand that cooking can be intimidating, so they strive to make it accessible to everyone.

Yelo’s recipes cover a wide range of cuisines, from Asian to European to American. They also offer vegetarian and vegan options for those who follow a plant-based diet. Their blog is a great resource for anyone looking to expand their culinary horizons and try new flavors.

Our History

Yelo is a celebration of Southeast Asian flavors, inspired by childhood memories yet interpreted in modern ways by Chef-Owner Alex Au-Yeung, 2022 James Beard Awards Semifinalist for Best Chef: Texas. Debuting in 2020 as a pop-up concept, Yelo opened at its current Katy Asian Town location in early 2021, next door to Au-Yeung’s critically acclaimed Malaysian restaurant, Phat Eatery.

The color yellow inspires, uplifts, and illuminates, which Yelo’s menu reflects, full of inviting, hand-crafted dishes inspired by beloved street foods that Au-Yeung enjoyed growing up in the multicultural city of Hong Kong.

Saucy curry fish balls, juicy dumplings, hand-pulled noodles, and youtiao, or Chinese doughnuts, are all prepared using fresh, local ingredients. Eschewing the strict parameters of “authentic cooking,” Au-Yeung respects traditional regional techniques while adding his creative flourishes to comfort food favorites.

About Author

Alex Au-Yeung didn’t start on the most obvious path to becoming a chef. Raised in Hong Kong by Malaysian parents, he came to the U.S. at 17 and attended the University of Houston, studying aviation technology and then opening an automotive shop that specialized in Japanese imports. But he eventually found a place in restaurants, first running an eight-seat Chinese restaurant before opening a more ambitious Malaysian spot that quickly gained a local following and became a regular on top-restaurant lists.

Today, Au-Yeung runs that restaurant, Phat Eatery, in Katy Asian Town, serving Malaysian street food inspired by the country’s vibrant hawker stalls, with dishes like laksa, nasi lemak, beef rendang, and roti canai. His efforts led to a 2022 James Beard Awards Semifinalist nod for Best Chef: Texas, and fresh off that success, he’s opening a second Phat Eatery location in the Woodlands early next year.

Meet The Team

Itzel Nguyen

Content Manager

Itzel is a passionate food enthusiast and a connoisseur of culinary delights. With a deep understanding and appreciation for the world of gastronomy, she possesses extensive knowledge of various cuisines, ingredients, and cooking techniques. Itzel’s love for food extends beyond just tasting and enjoying it; she delves into the cultural and historical aspects of different dishes, adding a unique perspective to her work.

Sarah Thompson

Content Editor

Sarah is a passionate food enthusiast with a flair for writing. Her love for exploring different cuisines and experimenting with recipes has made her an expert in the culinary world. With a keen eye for detail and a talent for storytelling, Sarah brings mouthwatering food experiences to life through her engaging blog posts.

Alex Nguyen

Content Writer

Alex is a skilled photographer and videographer, specializing in food and culinary content. With a creative eye and a passion for capturing the beauty of food, Alex brings the blog to life through stunning visuals. From capturing the intricate details of a dish to showcasing the vibrant colors of fresh ingredients, Alex’s work entices readers and creates a visual feast.

Mark Wilson

SEO Manager

Mark is an SEO specialist with a passion for food and digital marketing. With his in-depth understanding of search engine optimization, keyword research, and content optimization techniques, Mark ensures that the blog’s content reaches a wider audience. By optimizing blog posts for search engines, he helps the team rank higher in search results, increasing visibility and driving organic traffic.